My Role: Product Design, Art Direction, Campaign
All-City Cycles wanted to try something completely new for their 2020 Big Block, and asked for a paint scheme that felt fast, modern and at home on the street.
And thus the "Good and Plenty" Big Block was born.
A photoshoot in LA helped further cement this as a nimble ride meant for those who wanted to go fast, and look good doing it.
© Vincent Night 2022