PUMA RS-0 Game Error Launch Event

My Role: Art Direction, Graphic Design,
Illustration, Product Design, 3D Modeling, Motion Graphics, Prop Design, Event Planning

For the launch of the huge RS-0 shoe line, Puma was looking for an eye-catching event that would capture the attention of game fans young and old alike.

But this launch was way too cool for just one event, so why not make it two?

The first was based on the darker, glitch inspired RS-0 Game Error. A moody space was dreamed up based around the idea of the very store itself glitching out.

Keeping with the game theme, there was head to head competition, with guest rapper Big Krit being one of the final challenges. The prize? A pair of RS-0 Game Errors of course. For those who weren't looking to get quite as intense, several arcade cabinets were placed around the room. 

PUMA
RS-0 Play Launch Event

My Role: Art Direction, Graphic Design,
Illustration, Product Design, Event Planning,
3D Modeling, Motion Graphics, Prop Design

The RS-0 Play event was designed with the Chicago Ave location in mind. The bright primary colors of the shoe paired well with the light wood interior, and made the whole space feel quite welcoming.

To carry that theme through, a gaming area was included, complete with egg chairs and poofs.

Like with the RS-0 Glitch event, custom plinths and shoe displays were designed.

To round things out, streamer TSM Myth was a huge draw for the younger aundience, and rapper Valee popped in for a bit to say hi to his fans.

© Vincent Night 2022