Puma x 21 Savage
Clyde Court X-Ray Halloween Launch Event

My Role: Ideation, Art Direction, Graphic Design, Retail Event, 3D Modeling, Social Media Marketing Campaign, Prop Design

For the launch of the limited edition Clyde Court X-Ray, Puma asked for a hair raising launch event that was terrifying, but also provided a space for local children to trick-or-treat.

A whole store takeover ensued, and the event was wildly popular. 21 Savage made an appearance, and a space was carved out for him to interact with fans.

Large x-ray imagery, a smoking mortuary table, Frankenstien-esque lab equipment, VR headsets and a costume contest made for a memorable night.

© Vincent Night 2022