PUMA
Hybrid Rocket
Launch Campaign
My Role: Art Direction, Graphic Design, Motion Design, Web Design, Retail Design, Creation of Global Visual Guidelines
Puma’s ask? To launch their new Hybrid foam technology by informing consumers about its dual benefits - cushioning and energy return.
A series of custom in-store displays and employee merch were designed and shipped to hundreds of streetwear stores around the world.
Not to ignore the digital world, an eye-catching microsite within Puma.com was also designed, and an accompying social media campaign completed the circuit.
The site was designed to quickly impart the many benefits of Puma's new Hybrid technology, on both mobile and desktop.
In-store retail displays, and employee shirts.
One of the retail displays, made with the new Hybrid technology.
People loved to squeeze the displays and see how the Hybrid Foam felt.
A selection of retail displays were designed to cover both low and high-end shoe stores.
© Vincent Night 2022