My Role: Art Direction, Graphic Design, Motion Design, Web Design, Retail Design, Creation of Global Visual Guidelines
Puma’s ask? To launch their new Hybrid foam technology by informing consumers about its dual benefits - cushioning and energy return.
A series of custom in-store displays and employee merch were designed and shipped to hundreds of streetwear stores around the world.
Not to ignore the digital world, an eye-catching microsite within Puma.com was also designed, and an accompying social media campaign completed the circuit.
© Vincent Night 2022