Puma_2017_Header

PUMA
2017 Product
Photography

My Role: Art Direction, Social Media Campaign, Prop Design

The ask? Develop several looks for upcoming 2017 Puma shoe releases.

These photos were then utilized across multiple social channels, Puma's website and in press kits that went out with each launch.

Photographers: Wes Glenna, Roo Way
Stylists: Allison Hoekstra, Maureen McKean

17AW_SP_PNA_Vikky-Pack-Full_003
17AW_SP_PNA_Vikky-Black-Hero_001_V2
17AW_SP_PNA_Velour-Platform-Mid_001
17AW_SP_PNA_Tsugi-Jun-Cubism_GIF_006
17AW_SP_PNA_Tsugi-Japan-Garden-GIF_008
17AW_SP_PNA_Tsugi-Jun-Cubism_003
17AW_SP_PNA_Tsugi-Japan-Garden_001-1
17AW_SP_PNA_Suede-Mid-Pack-Full_003-1
17AW_SP_PNA_Suede-Caribbean-Pack-Full_007-1
17AW_SP_PNA_Opulence-Basket-Platform-NS-Pack_006
17AW_SP_PNA_Limited-Knit-Black-Hero_001-1
17AW_SP_PNA_Hypernature-Court-Platform-Mid-Black-Hero_001
17AW_SP_PNA_Glitter-Gold-Product-Laydown_013-1
17AW_SP_PNA_Glitter-Basket-Heart-Glitter-Pack_005
17AW_SP_PNA_Glitter-Basket-Heart_001-1
17AW_SP_PNA_Crushed-Jewel-Basket-Platform-Black-Hero_003-1
17AW_SP_PNA_Court-Pack-Full_003-1
17AW_SP_PCA_Money-Pack-Detail_011-1
17AW_RT-PNA-VR-Fierce-Rope-Olive-Hero_001-1
17AW_RT_PNA_VR-evoKNIT-Black-Hero_012
17AW_RT_PNA_Phenom_001-1-1
17AW_CC_PNA_Tsugi-90s-Kids-Hero_004-1
17AW_SP_PNA_NETFIT-Womens-Pack-Full_004
17AW_RT_PNA_Hypernature-IGNITE-evoKNIT-Birch-Hero_001
17AW_SP_PNA_Opulence-Basket-Heart-NS_001
17AW_SP_PCA_Money-Pack-Clyde-100_007
17AW_SP_PCA_Money-Pack-Clyde-50_003
17AW_RT_PNA_Rebel-Speckle-Pack-Full_003
17AW_RT-PNA-VR-Fierce-Copper-Hero_006
17AW_RT-PNA-VR-Fierce-Rope-Copper-Hero_003
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