Puma x 21 Savage
Clyde Court X-Ray Halloween Launch Event

CLIENT: PUMA
ROLE: ART DIRECTION, DESIGN, EVENT, SOCIAL
AGENCY: LATITUDE

To launch the limited-edition Clyde Court X-Ray, Puma needed a high-octane event that balanced a "terrifying" brand experience with a community-focused trick-or-treat for local kids.

I led a full-scale store takeover featuring a smoking mortuary table, Frankenstein-esque lab equipment, and large-scale x-ray imagery. The night was anchored by an appearance from 21 Savage and rounded out with VR headsets and a costume contest, creating a multi-sensory environment that bridged high-profile fan interaction with local engagement.

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