Puma
Hybrid Rocket
Launch Campaign

My Role:  Art Direction, Graphic Design, Motion Design, Web Design, Retail Design, Creation of Global Visual Guidelines

Puma needed to launch their Hybrid foam technology by proving its dual benefits: cushioning and energy return. To make it felt, I designed a cohesive design system that translated across physical and digital spaces.

I developed custom in-store displays and employee merch that shipped to hundreds of streetwear stores worldwide. A dedicated microsite and social campaign completed the circuit, ensuring the launch hit every touchpoint from the shelf to the screen.

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