All-City Cycles
Big Block

My Role: Product Design, Art Direction, Campaign

All-City Cycles wanted to break the mold for the 2020 Big Block. They needed a paint scheme that felt fast, modern, and lived on the street.

Enter the "Good and Plenty", a high-contrast colorway I designed to catch eyes at speed. To ground the release, I headed to LA to shoot the bike in its element, cementing its reputation as a nimble ride for those who want to go fast and look good doing it.

All-City Cycles
Cosmic Stallion

My Role:

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