Puma
Global Asset Library
CLIENT: PUMA GLOBAL
ROLE: ART DIRECTION, BRAND GUIDELINES, CAMPAIGN
AGENCY: LATITUDE
PHOTOGRAPHERS: WES GLENNA, ROO WAY
STYLISTS: ALLISON HOEKSTRA, MAUREEN MCKEAN
Puma needed a comprehensive visual library for their 2017 footwear lineup. I developed several distinct art directions and led the product photography for the year’s major releases.
These assets formed the backbone of Puma’s global presence, appearing across social channels, their flagship website, and in press kits for every individual launch.
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