Gemstar Hardcases

My Role: Brand Refresh, Storyboarding,
Campaign, Photo/Video Direction,
Strategy, 3D Rendering

Gemstar is a quiet juggernaut of the plastics industry located right in our own backyard: Cannon Falls, Minnesota. Gemstar hard cases are purpose-built to protect delicate equipment even in the harshest environments.

Initially, they approached Pocket Herculues to shoot product photography and design a magazine ad, but our relationship turned into much more. Six months later, we're launching brand campaigns, completely overhauling the Gemstar website, producing videos, more print materials, seeding kits and even reworking the brand identity of Gemstar's parent company, Gemini.

The first photoshoot at Gemstar focused primarily on the cases themselves.

These photos would be used as glamour shots across web ads, print and video. A few stylized shots were also created for use in social media.

After the intial case photoshoot, Gemstar rang again and asked for a second. This time, we were asked to capture what a "typical day at Gemstar" looked like.

These photos would go on to be used for recruitment campaigns and internally as photo banners.

DEALER KITS

As part of their brand refresh, Gemstar wanted something to send to their existing clients that acted both as a sales kit and as a gift.

Like a matrioshka doll, a Stronghold case housed a smaller Sentinel case, and that Sentinel case would encompass a gift. This way, when the gift was removed, the whole thing still worked as a sales kit without feeling like it was missing a piece.

Three styles were proposed:

- A straightfoward, classic case with no fan fare
- A more complex case with nicer interior details
- And lastly, a case with more bells and whistles
...including a built-in video screen